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femme brand consulting
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Meet Our Founder
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You Are Allowed to Build a Business That Feels Good
SHANICIA BOSWELL 3/24/26 SHANICIA BOSWELL 3/24/26

You Are Allowed to Build a Business That Feels Good

There is a version of entrepreneurship that many of us have been taught to follow. One that is rooted in constant hustle, long hours, and pushing yourself beyond your limits.

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Why Most New Businesses Struggle (And How to Avoid It)
SHANICIA BOSWELL 1/7/26 SHANICIA BOSWELL 1/7/26

Why Most New Businesses Struggle (And How to Avoid It)

Starting a business is exciting, but it can also feel overwhelming very quickly. There’s so much information available, so many things to focus on, and so many decisions to make.

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Your Brand Is More Than a Logo. Here is What That Really Means
SHANICIA BOSWELL 10/2/25 SHANICIA BOSWELL 10/2/25

Your Brand Is More Than a Logo. Here is What That Really Means

Branding is one of those words that gets thrown around so often, but rarely explained in a way that actually feels clear.

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Social Media Doesn’t Have to Feel Overwhelming
SHANICIA BOSWELL 9/11/25 SHANICIA BOSWELL 9/11/25

Social Media Doesn’t Have to Feel Overwhelming

Social media has become one of the most powerful tools for growing a business, but it has also become one of the most overwhelming parts of entrepreneurship.

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You Don’t Need to Have It All Figured Out to Start a Business
SHANICIA BOSWELL 7/23/25 SHANICIA BOSWELL 7/23/25

You Don’t Need to Have It All Figured Out to Start a Business

There’s this quiet pressure that so many women carry when it comes to starting a business. The belief that everything needs to be perfectly in place before you even begin.

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Branding and Marketing For The Everyday Woman.